If you want a color palette that feels aligned, intentional, and usable, here are some of the most common brand color mistakes to avoid — and what to do instead.

When it comes to branding, colors aren’t just about making things look cute — they’re one of the most powerful tools you have to communicate your brand’s personality and values.

If your brand were a person, how would it show up? This list of brand personality keywords helps you define your brand’s vibe so everything from your colors to your copy feels cohesive.

When people think about branding, they usually focus on what they want their brand to be — modern, confident, playful, elevated, bold. And while that’s important, there’s another step that’s just as powerful (and often skipped): defining what your brand does not want to be.

Embrace fall vibes without losing brand consistency! Add warm tones, seasonal visuals, or accent colors to reflect autumn, while keeping your core identity strong and recognizable—just like a pumpkin spice latte!

Whether you’re a startup refining your image or an established business looking to reinforce your brand, conducting a thorough audit of your brand consistency is a wise investment of time and effort.

Your logo is not just a symbol; it's the face of your company. It represents your values, mission, and promises to your customers. However, what happens when that logo fails to resonate with your brand?

As much as I’d love to work with everyone, sometimes it's just not the right time to dive into a full brand design process. And that’s okay! Here are a few key points to consider before deciding if you're ready to collaborate with a brand designer.